Based In Melton Mowbray

Sally Willars

Looking for help with your business travel? Find out how I can help here

It's Nice To Meet You

Hello, I’m Sally and I love my job designing bespoke travel plans for my leisure and business clients.

Why use a Travel Counsellor?
Are you trying to avoid the standard ‘package deals’ and create your own special holiday experience? But you’re too busy to spend precious hours searching comparison sites, only to end up even more confused by all the deals on offer.

Using a Travel Counsellor is the sensible option if you prefer to benefit from the expertise and experience that working with an accomplished professional brings.

Planning your holiday should be full of excitement – not a stressful slog – and that’s why I’m here.

What you get
You don’t have the time to research, negotiate and finalise all the different elements of your travel arrangements. I simplify the process for you and manage the entire journey; from actively listening to your unique requirements, to handing over your finalised travel pack. I save you the time and stress, so you can enjoy the anticipation of your trip knowing that everything’s taken care of.

Everything is bespoke
It’s your holiday, your business trip, so your priorities and preferences are our starting point. Perhaps you know precisely what you want, or maybe you have a more general idea of ‘something different’ and would like some inspiration and guidance to the specifics. I combine my 20 years’ industry experience, the latest technology and access to over 400 global suppliers to design your perfect holiday or business trip.

Every little detail makes a big difference
Seamless, stress free travelling is the result of efficient organisation and meticulous attention to detail. My flexible holiday and business travel services are truly personal and I am the only point of contact you need. I adapt my schedule to suit yours. If you need to speak to me at the end of your working day, or at the weekend, I will do my utmost to be available.

From airport transfers and visas, to sharing Foreign Office advice and booking attraction tickets, and everything in between – I really do take care of every little detail.

Every kind of experience is possible
Whether you’d like my help planning a coast-to-coast adventure, boutique luxury experience, island hopping action holiday or a round the world trip of a lifetime, I’d be delighted to tailor make your journey for you. People’s journeys are often driven by similar reasons – wedding, honeymoon, family holiday, ‘big’ birthday or anniversary celebrations – but everyone’s experience is unique.

I specialise in more complex travel arrangements, including; long haul, long duration holidays (over two weeks), trips requiring different modes of transport and ‘split components’ when clients stay at multiple destinations during the same holiday.

Good to know…

• No fee
You do not pay any extra fee for my extensive services.

• Impartial advice
I give independent, impartial advice. I am not under contract to any one tour operator and I do not have any sales targets to meet.

• Your money is protected
All reservations made with me are covered either by ATOL, or by our unique financial trust. Every aspect of your booking is 100% financially protected - a guarantee you will not find anywhere else.

• 24/7 backup from Travel Counsellors
Although I work independently, I have the back-up of the award winning Travel Counsellors organisation. This means that there is always someone on the end of the phone to help you, no matter what time zone you are in. The helpline is based in the UK and is staffed by trained professionals who support clients in a variety of situations. So you don’t have to wait until I wake up to get the help you need.

If you’re a SME and are interested in my Business Travel Services, you can find full details by clicking on the link above.

If it sounds like I’m the Travel Counsellor for you, drop me an email or a call and we can grab a coffee, phone or skype, and see what amazing adventure we can create together.

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My customer stories

Sent by Mark and Paula Baxter

Just wanted to say a huge thank you for organising and sorting our holiday out. All the hotels were fantastic, in great proximity of the train stations and all very good ratings. Train journeys great all window seats and very relaxing. And we have survived a Ryanair flight! Some very happy memories and will for sure be returning to Italy just love the place, of course we will be contacting when we decide. Thank you again.

Sent by Dharmesh Tailor

Sally has been organising my holidays for the past 4 years. She is fantastic and ensures that everything is taken care off. I just book the holiday and Sally takes care of the rest. Gives me peace of mind and Sally has become a family friend. Thanks

Sent by Cheryl Willey

I met Sally at a networking event and immediately clicked with her and started chatting about a great holiday my husband and I wanted to take to California for my husband's 40th birthday. Sally's enthusiasm and knowledge was fantastic so we arranged a time to get together over lunch to go through my ideas more thoroughly. Sally made the process so easy and made me aware of so many things and huge benefits of booking with her and Travel Counsellors. Within a few days Sally came back to me with a draft itinerary and a selection of accommodations for us to choose from. We tweaked a couple of things and Sally was adamant that we tweaked every little detail to ensure that we got it just spot on, it didn't matter how many times we went back to her. She even managed to save us around £600 just by flying a day earlier! Nothing was too much trouble for her and the whole process was completely stress free and so easy. I can't recommend Sally highly enough - I doubt I'll ever book a holiday any other way now!

Sent by Susannah Bullock

Sally was incredibly helpful and informative when I was trying to organise a birthday trip for my husband to Paris with quite a specific budget. All of my questions were answered promptly and we were given detailed information, giving us complete confidence. Everything about it was brilliantly organised, right down to the private airport transfers. I would definitely approach Sally again to plan our next trip. Fantastic bespoke service, thank you so much!

Sent by Ross Lowe

Sally was terrific from start to finish - she made the whole business of booking my break an absolute breeze! She understood precisely the type of break I was after and sourced a terrific selection before booking it all for me. A great deal - and a great holiday to look forward to thanks to Sally. I will be in touch again to sort my next trip! Thanks Sally! X

Sent by Amanda Jefferies

I cannot thank Sally enough for all her efforts and the patience she has shown in arranging our summer holiday for us. It cannot have been easy bearing in mind the various requirements that we had and I would not hesitate to recommend her.

Sent by Ian Trembirth

When you go on holiday, you want it to be as stress-free as possible. When you're booking that holiday, it would be nice if that was just as stress free. Fortunately, asking Sally Willars to help organise our recent holiday in Orlando, the booking process became just that - stress-free. Sally patiently listened to our requirements and came up with a great package of flight / villa / car hire and theme park tickets, we were also helped with our travel insurance - a must if travelling to America. At each point Sally gave us the full details we needed, made changes if they were requested, told us why certain cheaper options on the Internet weren't the offer they seemed (Not noticing one airline charging extra for baggage was a bit embarrassing for us!) and all done in a friendly manner despite the seemingly never-ending questions we seemed to have for her. The holiday was amazing, Orlando is such a magical place made even more wonderful when you know you have nothing to worry about. The flights were as good as a 9-hour flight could be with the five children we were travelling with never being bored. The villa was superb being roomy enough that we felt comfortable to stay there during the day and not be on top of each other (not easy when there are eight of you) and the whole two weeks is something we will remember for an awful long time. Thank you Sally, looking forward to booking the next one!

Sent by Charlotte Wardley

Already recommended twice this week! Sally Willars is a super star: I am so happy with my booking and can't wait to go away. We took a holiday when I was a month pregnant, 18 months later we are only just booking our next holiday. This holiday means a lot to us. We are really ready for a nice break, coupled with the fact we were being rather particular with our new addition. Bless Sally she had her work cut out, we just wanted to make sure we got what we felt we needed. Sally worked very hard to get the right holiday for us, even to the extent to working around our day. We could only look at holidays together after the day was done, Sally was booking our holiday at 10pm. Thank you Sally, we love you!!

Sent by Freda Rowbotham

Thank you very much for arranging our holiday. We had a wonderful time, it was so good to have you plan the flight, taxi and accommodation for us. It was really good to know that you were always there to help also. Looking forward to our next booking with you.

Sent by Andy Peat

My wife and I wanted to book a week's holiday to Kefalonia in Greece, so we turned to Sally Willars at Travel Counsellors to organize the trip for us. The place we chose to stay was one that Sally has vast experience of, so that was a particular bonus to us with the booking. Sally promptly gave us some different options and some good advice regarding proximity to the town centre etc. We chose our option and the booking was made swiftly. We were even given a home-made hand-drawn map of the town showing the best places to eat. The holiday itself was superb in a great location and we had a great time. We would certainly like to go back one day too. I would have no hesitation in recommending Sally Willars for all your travel needs, taking the pain out of finding a holiday. We all spend too much time of our own trawling through various internet sites, not knowing what we are looking at, so it's a total no brainer that you would ask an experienced agent to do all that for you, plus giving you good recommendations at the same time. Sally truly does make it a personal service.

Sent by Janet Shapcott

I would like to thank Sally Willars of Travel Counsellors for the excellent holiday she arranged for our 8 night city break to St. Petersburg, Russia. Normally I spend hours trawling the internet for hotels and flights. With going to Russia I thought it would be best to use a travel expert. I'm so pleased we did, as Sally made everything so easy for us. From the information I provided Sally she suggested 5 appropriate hotels for us to pick from. Once picked she booked this and the flights. Sally also assisted us with the visas and other documentation for this. She dealt with everything quickly and efficiently, keeping us informed as things progressed. I would have no hesitation in using the services of Sally Willars of Travel Counsellors again and will certainly recommend her to friends and family.

Sent by Alison Mactavish

Sally is wonderful and provides a fantastic service. I Have already recommended her to my family and friends in Scotland, requested some business cards and have given all of them out, need to get some more for my friends here in Spain. Keep up the great work Sally and will be in touch again soon for my next lot of travels.

Sent by Karen Sheldon

As an Independent Financial Advisor I find I really need my holidays to ensure the stress levels are kept at bay. In fact I like to book my holidays as soon as I return from a previous holiday. We like to visit different locations and have to find a holiday that will suit not just myself and my husband but my two children also. I decided I would pass my holiday requirements to Sally Willars of Travel Counsellors. Sally was highly efficient and acted immediately sourcing possible options for me and despite my continuous change in demands never gave up to source the perfect holiday option for me. I look forward to my holiday booked for February 2014 and on return will certainly approach Sally to book my next destination.

Sent by Angela Tooley

A big thank you to Sally Willars of Travel Counsellors for helping me organise my husband's birthday treat. I always have the best intentions but normally run out of time to organise anything special, so this year I decided to put it in the hands of an expert. Sally took the time to understand my requirements and preferences and then went away and did all the time consuming research, coming back with a great short-list of destinations - all of which hit the spot. Importantly what I got was not just a list of hotels but also some suggestions as to what to expect in the area, things to do and importantly places to eat and drink. All I had to do was make the decision and turn up at the hotel. Thankfully my boys managed to keep the secret from Dad so the first he knew was when I told him to pack an overnight bag the night before. The weekend was perfect - somehow Sally even managed to book sunshine in October too! Thanks to Sally I now have enough brownie points to last me until Christmas and a very happy man. Sally offers a truly personal service and I would recommend her to anyone looking to organise that special weekend away in the UK or further afield.

Sent by Christine Govan

I have not had to book much in the way of business travel previously, and any flights I have managed to book myself directly. However, Sally Willars has made three business travel bookings for me recently, the third of which was a last-minute, challenging trip to Russia. Sally responded to my enquiry speedily, obtained various flight options for me, and the enquiry even included a complicated visa application, which she also assisted with expediently and willingly. She went the ‘extra mile’, personally delivering the tickets and she also arranged an internal train journey between two Russian cities. Owing to the last-minute nature of the booking, she also arranged for the train tickets to be sent directly to me by courier, as it was not possible to travel with e-tickets. To complete the booking, she even did the on-line checking-in for outbound and inbound flights. It seems to me that this is the kind of service (and better!) that one used to be able to expect from a travel agent prior to the days of internet booking. I recommend Sally Willars to you, as nothing appears to be too much trouble. She is very patient when it is necessary to keep referring back to her for revised itinerary. I would not hesitate to approach Sally in the future to assist me with any business travel arrangements which I cannot easily book myself.

Sent by Andy Peat

After deciding go away for my wife’s birthday, rather than having to trawl through various travel booking websites, we turned to Sally Willars, Travel Counsellor for her help. We gave Sally our criteria for our holiday and she promptly came back with options, with some good recommendations. We then could not decide on which option to go for and then changed our criteria. Sally obliged with no problem and gave us some further options to look at. We decided to change our criteria again, but Sally came back without a problem and booked the break we were looking for and the confirmation was received in a flash. After all her hard work in finding us a break, we even received a thank you card from her for the booking, which I think was a great touch. I would have no hesitation in recommending Sally Willars for all your travel needs, taking the pain out of finding a holiday. She truly does make it a personal service

Sent by Ian Trembirth

I wanted to write and thank Sally Willars and Travel Counsellors for finding us our perfect holiday. We needed somewhere warm, somewhere with a pool, somewhere close to a beach, somewhere in a nice quiet resort, somewhere with a kids club and somewhere that matched our budget. We wanted all this despite going away during the school summer holiday. Sally recommended a number of possibilities and when we had to change the dates slightly for family reasons, meaning some of the original resorts weren't available due to flights, Sally found us several more. In the end we chose the Dassia Chandris Hotel in Corfu which included all that we asked for. As well as booking our flights and hotels, Sally helped us with all our other queries contacting the hotel on our behalf on a couple of occasions and answering questions about the airline. We also needed to sort out travel insurance and last-minute parking at the airport, neither of which was an issue for Sally who arranged it all. Sally even e-mailed us on the day of departure to wish us a pleasant trip and gave us a mobile number she could be contacted on if there were any issues. The holiday went without any problems and we enjoyed a relaxing break in perfect surroundings. We are already arranging another trip with Sally and recommend anyone who is looking to go away for business or pleasure to talk to Sally and find exactly what they are looking for. We look forward to her helping us again next summer. Thank you Sally.

Sent by Nigel Jones

I asked Sally to help with a short stays and 2 games of golf for myself and a friend. I suggested some venues and after she had looked into these she suggested another venue with better accommodation and golf course. Sally could not have done more to help and advise me. Because of this she is now helping me with a short trip to Italy next year. I have no hesitation whatsoever in recommending Sally and the services she offers as a Travel Counsellor to other businesses or individuals I have relationships with now or in the future.

Sent by Edward Lisney

Thank you for all your help in sorting this out, you made the experience of booking a holiday and sorting everything out really straight forward. We all appreciated your attention; the additional luggage tags were very helpful. Thanks for all your help with everything. I'll definitely be in touch in the future.

Sent by David Goadby

It is with pleasure that I recommend Sally. I am very impressed with Sally's knowledge, professionalism and efficiency. Working from a brief set of holiday requirements for my wife and me, Sally responded rapidly with an interesting and varied range of travel itinerary's to choose from. Once the decision was made Sally expedited the holiday booking quickly and to our complete satisfaction. I have no hesitation in recommending Sally to anyone who would like all the hassle taken out of booking their holiday. Thank you for all your help.

Sent by How Chan Hoh

Our trip to the Maldives was brilliant and the resort even gave us a wonderful 3 course dinner for free. Sally has organised all my travel needs and also informed the hotel about the purpose of the travel. She has gone the extra mile for give to me an excellent service. I will highly recommended Sally to all my friends and family for any travel arrangements.

Sent by Helen Semple

Thank you Sally for providing a fantastic service for our booking. We have been provided with options and ultimately exactly what we were looking for at a very competitive price. The added piece of mind that Sally has given us that everything will run smoothly is priceless. We will be coming back to her for all our future travel requirements.

My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Three Reasons why my Travel Service is good for your Business

13 November 2018

Your business travel needs to be straightforward and stress free so that you can focus on what’s really important – your business. That’s exactly what you get with my business travel service. Based on their feedback, these are the three things my client’s value most about my business travel service. 1. It’s all about you Every business is different, so ‘one size fits all’ travel packages

Dubai Stopover

21 June 2016

After a four hour flight from Male to Dubai, we landed around 2.30pm. We were both struck by the vastness of the Emirates airport terminal. Our stand was near the end of the terminal so after a good 15 minute walk, including several powered walkways, we arrived at immigration and baggage reclaim – another vast area. Thankfully, the immigration process was quick and we were soon at the carousel

Maldives March 2016

21 June 2016

In February 2016, and with a lot of excitement, we embarked on our first winter holiday. From a cold and cloudy Birmingham, we flew to Cinnamon Dhonveli in the Maldives via Dubai. The flight time from Birmingham to Dubai is seven hours, and we waited a further three hours in Dubai for our connecting flight to Male. However, by the time we had disembarked, gone through security and walked to our

Kefalonia

21 July 2013

My husband and I have recently returned from our 8th visit to Skala, Kefalonia. This Island is set in the Ionian Sea, between Zante to the South West, the small Island of Ithaka to the East and Lefkas to the North. We have always stayed in the village of Skala which is on the southern tip of the Island. The original village was destroyed by an earthquake in 1953 and in the past few years a numb

Bowness on Windermere

27 June 2013

My husband and I decided to go to Bowness-in-Windermere for the late Bank Holiday in May. We booked ourselves into the Rum Doodle guest house for 2 nights which I can highly recommend. As we are keen motorcyclists and the weather was good we decided that we would travel by motorbike, I sit on the back and the views I got were fantastic as we travelled. We enjoyed a lovely ride across the moors

Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

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